Business of an Industry - Applied Case
A 25-page applied case on one Indian industry - structure, players, unit economics, regulatory frame and a three-year outlook. Every Year 1 student writes one. Graded by faculty + an industry guest reader.
An industry-aligned, globally recognised 3-year Bachelor of Business Administration built for the next generation of business leaders. Premium curriculum, 200+ expert faculty, 50+ specialisation pathways, and real-world application from day one. We don't deliver lectures - we deliver outcomes.

Convocation at a partner campus
Year 3 · Linkway × Dunster



Globally Recognised BBA · Industry-Aligned · Bologna 180-ECTS · QS 4-Star (2025)
Duration
Full-time pathway
Concentrations
Choose your major
Mandatory Internships
Industry immersion
Year-Long Capstone
Live consulting brief
Click any reason - the panel updates without scrolling.
A globally recognised, Bologna-aligned 180-ECTS Bachelor of Business Administration. The credential is engineered to be read by universities and employers across the European Higher Education Area, and is eligible for UGC equivalence in India under the 2025 Regulations.
Eight headline concentrations and 50+ industry-aligned pathways. Shared foundations in Year 1, declare in Year 2, real-world application in Year 3.
Track 01 of 08
Corporate finance, investment analysis and the mechanics of Indian and global capital markets.
Core Modules
Career Roles
Tools You'll Use
Want to compare two specialisations or talk through which fits your strengths? A 30-minute advisor call covers it.
Industry-centric curriculum, real-world application every year. Hover or click any year to expand the journey.
The shared base. Every BBA student takes the same first year so they can move into any concentration in Year 2 - accounting, economics, statistics, communication and the Excel/PowerPoint command every business hire is assumed to have.
Ships This Year
A 25-page applied industry case - graded by faculty + one guest industry reader
Functional Depth
Specialisation + Capstone
Year 01 · Foundations
Business Foundations
The shared base. Every BBA student takes the same first year so they can move into any concentration in Year 2 - accounting, economics, statistics, communication and the Excel/PowerPoint command every business hire is assumed to have.
Ships
A 25-page applied industry case - graded by faculty + one guest industry reader
Year 02 · Functional Depth
Functional Depth
Year 03 · Specialisation + Capstone
Specialisation & Capstone
An industry-aligned, globally recognised Bachelor of Business Administration - ACBSP candidate for accreditation, QAHE accredited, and QS 4-Star rated (2025). The degree is awarded on the Bologna 180-ECTS framework and is digitally verifiable for life. Premium credential, real-world application, lifetime alumni network. Graduates may apply for UGC equivalence under the 2025 Regulations for further study or government employment in India.
Issued by
Dunster Business School


Industry-centric tool exposure across productivity, business intelligence, CRM, ERP and marketing. We deliver outcomes - so you graduate fluent in the daily drivers your first employer assumes.
Industry platforms like Bloomberg Terminal, SAP S/4HANA and Darwinbox are taught through case-based exposure; daily-driver tools like Excel, Power BI and SQL are hands-on from Year 1.
Industry-aligned, industry-centric artefacts shipped each year - recruiter-readable from Year 1. Real-world application, not theory.
A 25-page applied case on one Indian industry - structure, players, unit economics, regulatory frame and a three-year outlook. Every Year 1 student writes one. Graded by faculty + an industry guest reader.
A full equity research note on a BSE/NSE-listed company - DCF, comparable-company analysis, risk register and a clean buy/hold/sell recommendation. Built in Excel, presented to a finance faculty panel.
Equity research note · finance panel
A go-to-market plan for a fictional Indian D2C brand - taken from positioning to a 12-week paid-media forecast across Meta and Google. Two-team competitive defence.
GTM plan · cross-team defence
The Finale
03
Capstone
A year-long structured consulting project with a real Indian SME or startup. Teams of four diagnose a business problem, run primary research, and deliver a board-ready recommendation. Subject to client availability and scope; letter of recognition issued at client discretion.
Premium 1:1 mentorship from a pool of 200+ industry-aligned expert faculty. Four mentor layers, indexed below - from Week 1 of Year 1 to convocation. We deliver outcomes, not lectures.
Single point of contact across all three years. Weekly office hours.
PhDs and ex-industry leads in finance, marketing, analytics, strategy.
Practitioners from consulting, banks, FMCG and growth-stage startups.
Senior industry mentor owning your live client engagement.
Convocation at a partner campus. Premium credential, lifetime alumni network. Industry-aligned graduation experience - moments from past Linkway cohorts.

Year 3 · The release
Convocation day at a partner campus

Conferred by Dunster Business School
Cohort sessions, industry-aligned learning

Globally Recognised · ACBSP-candidate · QAHE accredited
Formal conferral by the awarding institution

Linkway × Dunster alumni network
Cohort traditions that stay with you for life

Three years, made formal
Cohort convocation gathering
Functional roles open up - sales, ops, marketing assistant, finance ops. Fluent in Excel & PowerPoint, with a published industry write-up on your CV.
Summer placements at corporates, SMEs and growth-stage startups. Working command of Power BI, SQL and the tools of your concentration.
Management trainee, analyst (business / financial / operations), brand or HR executive. Or your own venture incorporated and earning revenue.
MBA-ready at Indian and global B-schools (subject to UGC equivalence + each school's admission criteria). Mid-management track, lateral move, or scaling your company past first hires.
Illustrative student journeys - your real story may look like this.
“Joined straight out of high school in New Jersey. My advisor pushed me to think hard before picking a concentration. By end of Year 2 I had locked Business Analytics and shipped my first Power BI dashboard for the bank's summer analyst program brief.”
“I worried the cohort would feel intimidating coming from a state school in Manchester. Opposite happened - faculty actually know your name, peer accountability is real, and I had the confidence to negotiate my first grad-scheme offer.”
“Already in HR for four years with no formal degree. The flexible format made the BBA possible alongside work. Two years in, the credential is opening doors, and the HR Analytics module pushed me into the people-analytics side of HR.”
“Finance was the obvious pick after my A-Level Economics. What surprised me was how applied it got - by Year 3 I was building DCF models on FTSE-100 firms that ended up in my summer internship deck.”
“International Business wasn't on my radar at community college. Year 2 trade-finance and cross-border M&A modules made it click. My capstone is a US-to-EU market-entry dossier for a Boston-based consumer brand.”
“The Dunster pathway works. After my BBA the credential mapped cleanly through UK ENIC, and I moved into an MBA seat in London. The international pathway team did the heavy lifting on documentation.”
“I'd been running my family's Houston-based logistics business for two years and realised I had zero formal training. The Operations & Supply Chain track gave me the language and the ERP exposure I needed. Margins are up two quarters running.”
“The Year 3 capstone was the difference. My faculty mentor wouldn't let me coast. By the time I graduated I had two return offers from the brand-management programme and the confidence to choose between them on my terms.”
“I joined wanting to start something. The Entrepreneurship & New Ventures track gave me the ideation-to-MVP arc end-to-end. My capstone is a working prototype - not a thesis paper that nobody reads.”
“My BBA transcript flowed into an MBA application without friction. UK ENIC recognition plus the globally portable Bologna 180-ECTS award made the academic profile decision easier for the admissions committee. That's the part to pay attention to.”
“I had an advisor I could message on Sunday nights. Three years of one person knowing my whole story made every decision - track choice, internship, capstone - feel less like a coin toss.”
“The tools list looked intimidating in Year 1. By Year 3 I was fluent in Excel, SQL, Power BI and Tableau. I went into my grad-scheme rotation needing zero ramp-up - and that ramp-up gap is what gets you the offer.”
“Joined straight out of high school in New Jersey. My advisor pushed me to think hard before picking a concentration. By end of Year 2 I had locked Business Analytics and shipped my first Power BI dashboard for the bank's summer analyst program brief.”
“I worried the cohort would feel intimidating coming from a state school in Manchester. Opposite happened - faculty actually know your name, peer accountability is real, and I had the confidence to negotiate my first grad-scheme offer.”
“Already in HR for four years with no formal degree. The flexible format made the BBA possible alongside work. Two years in, the credential is opening doors, and the HR Analytics module pushed me into the people-analytics side of HR.”
“Finance was the obvious pick after my A-Level Economics. What surprised me was how applied it got - by Year 3 I was building DCF models on FTSE-100 firms that ended up in my summer internship deck.”
“International Business wasn't on my radar at community college. Year 2 trade-finance and cross-border M&A modules made it click. My capstone is a US-to-EU market-entry dossier for a Boston-based consumer brand.”
“The Dunster pathway works. After my BBA the credential mapped cleanly through UK ENIC, and I moved into an MBA seat in London. The international pathway team did the heavy lifting on documentation.”
“I'd been running my family's Houston-based logistics business for two years and realised I had zero formal training. The Operations & Supply Chain track gave me the language and the ERP exposure I needed. Margins are up two quarters running.”
“The Year 3 capstone was the difference. My faculty mentor wouldn't let me coast. By the time I graduated I had two return offers from the brand-management programme and the confidence to choose between them on my terms.”
“I joined wanting to start something. The Entrepreneurship & New Ventures track gave me the ideation-to-MVP arc end-to-end. My capstone is a working prototype - not a thesis paper that nobody reads.”
“My BBA transcript flowed into an MBA application without friction. UK ENIC recognition plus the globally portable Bologna 180-ECTS award made the academic profile decision easier for the admissions committee. That's the part to pay attention to.”
“I had an advisor I could message on Sunday nights. Three years of one person knowing my whole story made every decision - track choice, internship, capstone - feel less like a coin toss.”
“The tools list looked intimidating in Year 1. By Year 3 I was fluent in Excel, SQL, Power BI and Tableau. I went into my grad-scheme rotation needing zero ramp-up - and that ramp-up gap is what gets you the offer.”
No strict deadlines. We run advisor calls week-round and match you to the next available cohort.
Submit your application with 10+2 transcripts and a short statement of intent. ~10 minutes online.
30-minute call with an academic advisor - track fit, eligibility check, format choice, and fee structure walkthrough.
Documents reviewed by the admissions team and an academic representative.
If admitted, you receive a conditional offer letter - track, intake date, and financial details.
Acceptance, enrolment, advisor matching, cohort onboarding. Year 1 begins.
Who it's for
Fees & financing
Exact fee structure, scholarship, EMI and aid pathways shared during the advisor call.
Straight answers. No corporate fluff.
